Get the most out of our extensive publicity campaign to provide a concerted and wider reach to the relevant targeted customers through

1. Large International Purchasing Groups
Taking advantage of their major influence and marketing network across 5 continents and over 100 countries, VNU International Media Group, European PETS International Magazine and Pet Business Magazine will organize global top-level purchasers (particularly European and American purchasers) to participate in this trading conference, which will promote greater cooperation with Chinese manufacturers and purchasers.

2. Lead Marketing Campaign
This system won the Annual Best Marketing Awards from UFI. As an effective marketing tool, Lead Marketing enables the exhibitors to invite prospective customers. The total number of visitors registered via internet and through Lead Marketing was exceeded 8,000 in 2008! Those who have completed the registration procedure through internet will get an ID card entitling them to get free admittance at information counter.

3. Matchmaking and Networking
Pet Fair Asia creates a matchmaking platform to introduce international buyers or decision-makers to the right exhibitions. This service will enable pre-select exhibitors to meet in private meeting rooms during the show so that they can find partners who can best fulfill their needs. For more information, please visit www.petfairasia.com.
Table seating will be arranged according to the categories detailed below. Therefore, this special arrangement will bring the very best networking opportunities.

4. Host Buyer
The organizer will help arrange a face to face meeting between the exhibitor and the professional buyers in accordance with their requests, which efficiently facilitates an agreement between the two parties.

5. DM & EDM
The organizer makes use of the enormous buyers’ database to send out DM and EDM regarding exhibition theme and updated trade information regularly from 10 months before the show, which not only keeps buyers closely informed of Pet Fair Asia, highlighting the exhibitors’ brand image, but also guarantees the validity of professional buyers as well.

6. Call Center
The organizer will establish a professional Call Center ahead of the exhibition. Call Center is a centralized office inviting attendees from different channels, including pre-registration visitors, lead marketing visitors and professional visitors who visited our fair in the past years, which guarantees the numbers and quality of visitors.

7. Magazines and Websites
The organizer will advertise on selected professional media, magazines, newspapers and websites as well.