The 18th edition of Pet Fair Asia
Shanghai, 24th September 2015
Full speed maturity for the 18th edition of Pet Fair Asia
The 18th edition of Pet Fair Asia took place in Shanghai at the World Expo Exhibition & Convention Center, on August 27-30, 2015.
Year after year, the growth forecasts for Pet Fair Asia are repeatedly getting blown away by measured attendance. As visitors, it feels like discovering a whole new continent each time one come back to Shanghai during that hot month of August. The show’s surface area has grown by 300% in 5 years, with 700 exhibitors occupying in 2015 a total of 55,000sqm*. For those of you who visited the event few years back, the difference is jaw dropping. After opening an extra hall in 2015 – immediately used at 100%, the organizer will open a new 17,000sqm hall in 2016 to accommodate the growth of the show.
Multinationals and leading brands from all over the world were all present again at Pet Fair Asia: Mars, Royal Canin, Nestle Purina, Eukanuba, Flexi, Pet Safe, Fish 4 Dogs, Petio, Doggyman, United Pets, The Company of Animals, Touchdog, Natural Balance Pet Foods, etc. Numerous companies from Europe and USA were present for the first time in an exhibition for Asia markets, like Martin Sellier (France), Terra Canis (Germany), FoodScience Corp. (USA) and many more. Country pavilions are also developing at a fast rate, with 2 new comers in 2015: Taiwan and South-Korea.
In terms of visitors, the show was busier than ever and the exhibition center started to show some limits in terms of capacity : with 21,346* professionals visiting the event during the first 2 days, the 6m wide alleys sometime felt like narrow corridors at pick hours. The show nonetheless brought to exhibitors not only more visitors (which is not always a good thing), but better quality buyers. Sophia Chui, purchasing manager from Fressnapf (Germany), commented: “The overall show is great; we met existing and new suppliers, found good and surprising items. I am truly impressed by the level of service. The conference before the show is a time-effective event to gather valuable information about market trends and meet decision makers in a very exclusive environment.”
Overseas visitors are definitely on the rise and now represent 16% of professionals attending the show, with a fast growing number of visitors coming from other Asian countries – South Korea is now the number 1 foreign country to visit Pet Fair Asia, followed by Taiwan, Hong-Kong, Japan and Thailand. The new Aquarium section introduced this year came with a rapid progress of visitors from Singapore, the Philippines, Indonesia and Middle-East. Purchasing power from European and American buyers is also getting strong, with handpicked visitors from large specialized retails chains (PetSmart, Fressnapf, Petland, Kiwoko…), hypermarkets (Carrefour, Walmart…)
On the other hand, the public days attracted close to 61,000 visitors, a figure that was also above the organizer expectations.
As every year, three high level conferences were co-located with the show. The International Pet Industry Summit took place the day before Pet Fair Asia and focused on business trends in Asia, in a privileged environment to meet decision makers – CEO, Business development directors, Category Managers and Purchase Department directors. The 4th Petfood Forum China gathered upstream suppliers, pet food manufacturers and private label companies around the theme of brand development for new pet food products. Last but not least, the 2nd Annual meeting for Pet Hospital Management covered two subjects of major importance in Asia: Hospital Design & Floor Plan, and Staff Motivation & Empowerment.
Pet Fair Asia will come back on 18th-21th August 2016, with an additional new hall, bringing the show to occupy the Shanghai World Expo Exhibition & Convention Center at full capacity. Pet Fair Asia 2016 will be preceded by the International Pet Industry Summit on August 17th.
More about the show : http://www.petfairasia.com
* Pet Fair Asia provides real data information, audited and certified by UFI.
Yannick Verry – International Sales & Marketing Manager
Tel: +86 21 6195 6016