PFA in US | Pet Store Visit 1: PETCO
The Big Box model at a Petco store
Entrance of the shop
There are 6 Petco stores in Orlando, for a total of more than 1300 in the USA.
Each store varies in size and format but on average they cover a surface of 600 sqm, with a wide coverage of brands and products, with a double focus on Made in USA products and OEM items made in China.
The 3 keywords : Natural, Organic, Holistic
There’s definitely a trend in western countries for “natural products”, and strong marketing efforts are put by many brands to emphasize the health benefits of their products.
Some of the stores propose Grooming facility and Veterinarian services (few hours a week)
The Aquarium Section represents approximately 15% of the surface of the store, mainly with freshwater fish.
Spectrum Brands (Tetra) gets most of the space, along with PetCo OEM brand.
Specific Display stand for Betta Fish
MEET US AT GLOBAL PET EXPO (USA) on March 16-18, STAND #5177
MEET US AT INTERZOO (GERMANY) on May 26-29, STAND TBC