Pet Business in Asia: Multilateral, Horizontal, Vertical
When it comes to spending money for their pets, consumers in mainland China are getting increasingly popular for not going the “cheap” way. Immediate consequence: the resounding success of premium accessories and pet food brands in the past 5 years. Second effect: local made products are getting better to satisfy increasingly demanding consumers looking for differentiation and exclusivity. Last – indirect –consequence: brands are launching new products lines in China before anywhere else.
Pet Fair Asia was launched in 1997, anticipating the growth of China’s pet care market. This logical development was bound to happen and makes perfect sense today. Since 2012, the show doubles in size every 2 years, witnessing the transformation of the local industry, the rising importance of domestic market and last but not least, the ever increasing trade volume within the Asia-Pacific region. Focusing until 2010 on introducing foreign brands in domestic market, the show has evolved along with a rising purchasing power in China and Asia and the remapping of trade flows, to a platform that looks more and more like a supply chain trade show – covering all aspects of the industry from raw ingredients and machinery to the end consumer.
The show is still, indeed, a B2B+B2C event currently spread on 4 days: the first two exclusively for trade and branding towards professionals, followed by a week-end open to consumers. While public days are absolutely mind-blowing in terms of visitor flow (more than 60000 visitors in 2015), the first two days attract a variety of professionals that few events around the world can claim to gather. Besides most global leading companies, buyers will find the largest Korea and Taiwan pavilions in the world and multiple innovative companies from Australia/NZ and all across Asia-Pacific. Every year at the end of the summer, this is where the pet industry in APAC meets.
Along with dedicated areas to source accessories, pet food, cat products or supplies for small animals, the true identity of Pet Fair Asia comes from its ability to also gather a fast growing section of upstream pet food, machinery and merchandising suppliers, as well as an entire hall for veterinary products and pet clinics. These sections come with high-level associated conferences: Petfood Forum China, Pet Hospital Management Meeting, International Pet Industry Summit, all dedicated to a better understanding and anticipation of market trends.
Pet Fair Asia – 18-21 August 2016
Shanghai World Expo Exhibition & Convention Center
International Pet Industry Summit – 17 August 2016
Petfood Forum China – 17 August 2016
Pet Hospital Management Meeting – 18 August 2016
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