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Why exhibit?


  • The largest exhibition for pet supplies aimed at Asian markets.
  • The ideal platform for new client search and professional networking.
  • Integrated platform : B2B trade and B2C branding opportunities.
  • Over 17 years of expertise in Pet Supplies trade events.


  • Chinese pet market is among the fastest growing markets worldwide.
  • Shanghai is the main gate to benefit from new trends in China.
  • More than 2 billion US$ market value in 2014.
  • Huge untapped potential.


  • 17,313 professional visitors on trade days (+14.1% / 2013).
  • 85.13% visitors "satisfied" or "very satisfied" (+11.43% / 2013).
  • 63.27% visitors made purchasing decisions during the event.
  • 88.6% visitors plan to visit the show again in 2015.

The number of trade visitors is expected to reach 19,000 to 20,000 in 2015.

International trade professionals are also becoming regular visitors of the show, and represent about 13% of professional visitors in 2014. As expected, they mainly travel from East Asia (South-Korea, Taiwan, Japan) and ASEAN countries.


  • 49,782 consumers visitors in 2 days (+24.46% / 2013).
  • Strong interest in premium quality products.

The number of consumers at Pet Fair Asia keeps growing at a very fast rate.

More than 50,000 consumers are expected to visit the exhibition during the week-end of August 29-30, 2015.


“I visited the show first in 2011, and this year was our 3rd edition as exhibitor. The show grew very much, our overall impression is very positive. Our main purpose in exhibiting at this show was to sell United Pets brand in China. In this last 3 years exhibiting at PFA, we had the chance to learn about the pet business in China, figure out who are the main players in the market and meet potential partners and or distributors. Besides the domestic market we noticed an increase of the international buyers.”

Mr. Costantino Psilogenis, United Pets (Italy)

“We are very happy with the result of our first Pet Fair Asia show. The event was one of the easiest for us to organize due to first-class help and professionalism of the organizer. It was reasonably easy to get badges, set up the booth and move in. Transport by metro to the venue was very easy. The first two days of the show were very good for us, and now have around 75 contacts from 16 countries. We found this show much better for us than CIPS which we attended in Guangzhou last year. We will definitely consider having a booth at Pet Fair Asia again in the next edition.”

Mr. Mark Scott, Demavic Laboratoire (France)

“Pet Fair Asia has seen great upgrade in terms of scale & location in the recent two years; it is a great platform where we can meet the agents, distributors & retailers from all over China!”

Mr. Wang Shengli, Deputy General Manager, Doggyman

“The number of exhibitors as well as visitors increased a lot in the past few years. Pet Fair Asia is a great platform to meet both professionals and better understand your future consumers.

Mrs. Ye Yuting, Executive Supervisor, Versele-Laga China

“Pet Fair Asia plays an important role in leading the industry development. The show organizer did a very good job in organizing & promoting the exhibition. We believe that it will be the best one in Asia in the near future.”

Mr. Shi Junhui, Deputy General Manger, SINGEN

“Pet Fair Asia is highly thought of by all exhibitors here. The event this year is especially successful not only regarding visitors' flow but also for its excellent market influence and promotion platform. You cannot miss this event if you want to be a serious player in Chinese market.”

Mr. Leo Li, Chairman, Touch Dog


Professional organization - VNU Exhibitions Asia, the organizer of Pet Fair Asia, has been successfully running the pet fair for 17 years, and can offer advanced concepts and broad networking capabilities.

Geographic advantage - Located in Shanghai, the most developed city in China, with advanced business dynamism.

World class venue - Pet Fair Asia is held in Shanghais World Expo Exhibition and Convention Center, offering first class facilities and easy access.

International Pet Industry Summit - IPIS is the first high-end platform in China for global elites in pet industry. Opinion leaders from overseas gather together to share information, explore industrial trends and discuss the future of the industry. A great soft-power and networking platform.

Petfood Forum China The third Petfood Forum China will aim at driving the development of the industry by providing Chinese petfood manufacturers with a channel to learn about the newest technologies and standards for pet nutrition, ingredients, safety, packaging & regulation... Another important rendez-vous for overseas pet food brands to understand Chinese market.

Shanghai Veterinary Conference & Annual meeting for Pet Hospital Management - This seminar is expected to draw 800 vetsabout 250 of them being directors or manager of pet hospitals. The perfect time to join the growing business of veterinary products in China.

Other concurrent events - We organize a series of wide ranging, simultaneous events to advance the market and maximize your opportunities in this sector.



Pet Fair Asia 2015
General Information
For Visitors


Shanghai World Expo

Exhibition & Convention Center

1099 GuoZhan Rd

Shanghai, China

Date & Opening Times

27-30 August 2015

Trade   Thursday 27 09:00 - 17:00

Friday 28  09:00 - 17:00

Public   Saturday 29  09:00 - 17:00

Sunday 30  09:00 - 15:00

Exhibitors & Products
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18th International Trade Fair for Pet Supplies 2015 all right reserved