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      International Pet Industry Summit 2012

       

           Despite the gloomy global economy, pet economy, being in rigid demand because of the emotions attached to pets, is still growing steadily. Asian pet markets, especially the Chinese market, witness substantial growth. With the improvement of people's living standards, the growing number of aged people and the changing attitude about pets all help promote the development of the pet industry in China. Over the past twenty years, China's pet market gradually developed from its infancy. It experienced frustration first but in the end thrived. The research reports published by international research agencies all pointed out that China's pet market, with its huge number of pets and fast growth of number of pet owners, will soon become the most promising pet market in the world. According to statistics, there are 40 million pet cats and dogs in China. And the number is still growing at 20%.
           As the attitude toward pet raising changes and pet goods consumption become more and more specific and humanized, the huge demand for pet food, commodities, medical care and other services in China will soon exceed that of Europe, which will make China one of the three largest pet economies in the world. Meanwhile, as the consumption concept of domestic market becomes more mature and the development of customer need grows fast. The domestic and foreign brands for pet products face more challenges and opportunities.
            In order to share and discuss the advanced industry experience and concepts from home and abroad and to increase the communication and exchanges between the pet industries, the 2nd International Pet Industry Summit will be held at the same time as the 15th Pet Fair Asia as a face-to-face communication platform for exchanging ideas.

       

      Host:    

      The 15th edition of Pet Fair Asia


      Support:

      International Trade Association of Pet Equipment Suppliers(Petquip)

      Zhe Jiang Imp.&Exp. Pet Products Industry Association

      Guangdong Province Pet Industry Association

      Hong Kong Pet Trade Association

      Shanghai Pet Trade Association

       

        

      时间
      Time      		 议程
      Agenda
      论坛主题：
      Theme:
      从成熟宠物市场看新兴宠物市场的发展、机遇与挑战
      Exploring the development, opportunities and challenges of emerging pet markets from the perspective of mature pet markets. 
      09：30-09：45    签到
      Registration
      09：45-10：00  开幕式
      Opening ceremony  
      10：00-11：00  主题演讲:新兴宠物市场的崛起：竞争中的机遇
      Keynote speech:THE RISING POWER OF EMERGING MARKETS: OPPORTUNITIES IN A COMPETITIVE MARKETPLACE
      11：00-12：00 

      互动研讨     政策法规、市场消费习惯以及养宠观念改变对宠物市场、行业的影响
      Discussion  The impact of governmental policies, consumer habits and pet-ownership
                        attitudes on pet markets and the pet industry.

      研讨内容   1. 从成熟市场看新兴市场的政府引导以及政策制定对宠物行业的影响
      Topic          A look at the impact of governmental policies and guidance on the pet industry from th      e  perspective of mature markets.                                                   
                      2. 消费习惯的改变和消费需求的精准化（天然、绿色、个性）对生产企业的挑战
                        Challenges faced by manufacturers due to changing consumer habits and demands.   
      12:00 主题论坛  结束
      The end of IPIS forum, seminar to be continue 
      研讨主题
      Theme:
      产品流通渠道的建立以及电子商务渠道新应用以及消费者购买行为对宠物产品销售模式的影响 
      Establishment and maintenance of distribution channels and the new application of the e­commerce.
      Study on the influence of consumer purchase behavior on pet product marketing.
      13：30-14：15  主题演讲：发展中的宠物行业：我们的机遇与挑战
      Key note speech：The Pet Industry in a changing environment: its challenges and perspectives 
      14：15-15：00   互动研讨Ⅰ    宠物产品传统销售渠道和新兴渠道应用
      DiscussionⅠ Pet products traditional distribution channels and new channels applications.

      研讨内容    1. 市场发展不同阶段宠物产品销售模式                 
      Topic            Pet products different sales models in mature and developing markets.                   
                       2. 新兴电子商务渠道对宠物产品销售的利与弊
                          Pros and cons of the emerging e­commerce in the pet product distribution.  
      15：00-16：00  互动研讨Ⅱ 消费者购买行为研究对宠物产品营销的重要性
      Discussion Ⅱ The importance of pet product marketing on consumer purchase behavior.

      研讨内容   1. 如何准确把握消费者购买习惯
      Topic           How to assess consumer purchase habits accurately.
                      2. 消费者购买行为对宠物产品销售模式的影响
                         The influence of consumer purchase behavior on pet product distribution models. 
      16:00 研讨会结束
      End of the seminar  

       

       

       

      For more details please contact with:

      Ms. Barbara Xiong   Ms. Kico Wang

      E：Barbara.xiong@vnuexhibitions.com.cn

             Kico.wang@vnuexhibitions.com.cn

       

       

  
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