China Pet Market
Pet Market Expenditures in China
Consumer preference
– Healthier ingredients and formulas are the most concerned factors when pet owners choose pet food.
– Annual spending on pet staple foods and treats increased; prefer to try new products on treats and toys.
– Online shopping platform is the main channel for pet owners to buy pet products, which accounts for about 90%; followed by pet stores, with a share of 30-40%. It is worth mentioning that the proportion of private domain traffic channels such as community and mini appa is around 20%, which is comparable to the proportion of pet hospitals, indicating that the importance of private domain traffic in product sales is highlighted.
North Pet Market at a Glance
Beijing Market North Market
North consumers, concerning more about the price, are used to shop in regular stores and accept new products with slow response. Wholesale markets have products mainly in medium-low quality，with a considerable customer flow and sales amount at weekends. Whereas, chains are in large size and there’re only a few high-end pet stores.
Pet food sells best in China, about 67% of total sales amount, among which dry food sells 39%, wet food 7% and snacks 21%.
Similar to the consumption habits in overall southern market, southern consumers shop more online and there is a considerable network of people interested in purchasing on commission.
1) Over 30 agents
2) Over 20 high-end stores
3) 2 standard pet markets：Beijing Aisida Pet Market, Beijing Oriental Xin Pet Paradise
4) Nearly 400 retailers: 80 square meters average, 1500 square meters the largest
5) 5 chains：Cool Di, etc.
South Pet Market at a Glance
Shanghai Market / South Market
Compared with price, southern consumers are concerned more about quality and brand. They consider shopping environment and service as an extremely important criteria and love to try new products. Wholesale markets are relatively small-scale and chain stores do not amount to anything, but more high-end boutiques.
More brands will set up headquarters or offices in the Shanghai market, just like those in clothing and cosmetics markets.
– Over 50 agents
– 2 standard pet markets：Beiqiao Huaboyuan Market of Shanghai, Honghang Flower and Bird Market of Shanghai
– Over 600 retailers: 60 square meters average, 2700 square meters the largest
– 20 high-end stores: with luxurious decoration, satisfying environment and service
– 5 chain stores: Baoduolai, etc.
Production from North to South
Producers (North)
Shan Dong Province—Pet Snacks
Shandong, an agriculture province that supplies a large number of broilers, is the main origin of pet snacks, because it is convenient to purchase the raw material.
Hebei Province Dry pet food
Hebei, Beijing and Tianjing is the main origin of dry pet food, because the surrounding area has a large supply of corm and wheat.
Producers (South)
Jiangsu, Zhejiang and Shanghai produce a lot of textile products, including: Pets toys, bedding, dry food and wet food.
Whenzhou, with it’s developed leather industry, supplies lots of gnawing snacks.
Guangzhou is the main manufacturing and process base for toys, clothing and accessories.
a contrast to the sale proportions of four main products
Download 2021 China Pet Industry Annual Report