The Asia Pet Alliance (apa) is the first organisation in Asia dedicated to the pet industry. It gathers manufacturers, distributors, retailers, associations, local communities and individuals directly or indirectly involved in the pet supplies trade. Its mission focuses on 4 priorities :
1. Support the interests of pet product manufacturers and importers.
2. Develop responsible pet ownership through continuous education among retailers and pet owners.
3. Assist with regulatory matters.
4. Encourage exchange between pet industry communities, organizations, associations in China, Asia and the rest of the world.