International Pet Industry Summit

International Pet Industry Summit

15 August 2023,Shanghai

Since its first edition in 2011, International pet Industry Summit (IPIS), recognized as the most important event in China pet market, has become the Asia pet industry trend indicator. Top pet industry leaders from China and overseas gather here each year to discuss the profound changes taking place in Asian pet markets, facilitates business networking and supports the rapid development of the industry.

Delegate Registration

opening june 2020


Early Bird (until July 31, 2020): RMB$1500  (About US$ 220)
After July 31, 2020:                        RMB$1800  (About US$270)


The Himalayas Center’s DaGuan Theatre, Shanghai

2022 Program

11th International Pet Industry Summit (IPIS)


Opening Address

Part I                        Trends and Outlook: Carbon Neutral & Global Views


China Pet Industry Sustainability Development Initiatives


Business Opportunities in the Pet Industry through Carbon Peak and Carbon Neutrality Transition
Speaker: Xi Liang, Professor in Sustainable Transition in Construction and Infrastructure at University College London


Panel Discussion
Shaping the pet industry future: Emerging trends in global market
David Zhong, Chairman of Executive Committee & Vice-Chairman, apa / Founder and President, VNU Exhibitions Asia / Chairman, Pet Fair Asia
Pete Risano, VP of Membership & Partnerships, World Pet Association (WPA)
Dr. Rowena Arzt, Head of Exhibitions, ZZF/WZF

Part II                      Cross-industry Insights: Growth Strategy & New Model


Keynote Speech
Beyond homogenization, the evolution of brand growth strategy
Speaker: Jason Jiang, Founder and Chairman, Focus Media


Keynote Speech
Shifting towards a DTC model to unlock the new consumption patterns
Speaker: William Wang, General Manager of Alibaba Taobao Pet Industry Development and Operation Center


Keynote Speech
Raise Carefully and Travel with Pets: New Track of Brand Marketing
Speaker:Wang Miaocong, CEO of Brand Cooperative Marketing, Group

Part III                  Pet Industry Dialogue: Market Dynamics & Future Layouts


Joint Report

China Pet Industry Annual Report 2022
Benny Hao,Vice President of apa, Vice Chairman of the apa Executive Committee and Chairman of the apa Retail Committee, General Manager of Industry New Channel Division, New Ruipeng Pet Healthcare Group

Rebuild Human-Pet Relationship under Flowing Era: Insights of 2022 Pet Industry Trends and Marketing Strategies
Su Yin, Head of Alimama Marketing Research Center, Alibaba Group

Opportunities in Pet Industry – From Global to Local
Katherine SHAN, Commercial Senior Leader of Retail & Tech, Home and Pet Industries, Euromonitor


Panel Discussion
Pet healthcare market drivers: Digitalization, Technologicalization, Retailization

Dr. Liu Lang, Vice-Chairman of apa and Chairman of apa Veterinary Committee, Vice Chairman of New Ruipeng Pet Healthcare Group

Jia Tong, Vice President, New Ruipeng Pet Healthcare Group
Hu Wenqiang, Rotating President of Ruipai Pet Hospital Management
Kenneth Sun, Managing Director, Asia Pacific Healthcare Investment Banking Division, Morgan Stanley
Li Yi, CA Business GM, Vice President of Zoetis China
Sun Ting, Director of Digital Life Brand Operations, ZhongAn Insurance


Panel Discussion

Pet food nutrition research trends matching the precision pet feeding demand

Deng Baichuan, Associate Professor, Head of Pet Nutrition Research Center, South China Agricultural University

Wang Jinquan, Professor, Institute of Feed Research, Chinese Academy of Agricultural Sciences (CAAS)
Xing Zhiguo, Executive DEAN, Sino-Agri Pet Nutrition Research Institute
Chen William, Senior President, Nestlé Purina Zone Greater China Pet Care Business Unit
Niki Ding, Board Member of apa, CEO of H&H Group Pet and Nutrition Care Business China


Panel Discussion

Go beyond trends, how pet food brands in North America are choosing?


Ginger Jiang, North American Representative of apa, Founder and CEO of Golden Bridge International Pet Brands & Service, CEO of Canadian Jerky Co. Ltd.


Natalie Asaro, Nutrition Manager of PetCurean
Lindsay Meyers, Director of Product Development, Commercialization & Veterinary Channel, Primal Pet Group


Free Talk

New Generation Brands’ Innovation Stories

Talk Host:

Tang Wenwei, Vice President of apa, Chairman of apa Innovation Committee / Chairman, BEST-RUN TECHNOLOGY CO., LTD.

Talk Presenters:

Wang Yijie, Founding Partner, JINGDING CAPITAL
Hong Bing, Founder, Docile
Li Shun, Founder, Shanghai Zhu Feng Industrial Co., Ltd.
Sunny, Board Member of apa, Co-founder of Pet Marvel
Ye Shengbo, Co-founder, Alfie & Buddy


Panel Discussion

To boost post-pandemic recovery, how the wholesale distributors are planning for the future?


Mei Kuo Hua, CEO, Shanghai Pet Business Management Consulting Co., Ltd.


Hu Hua, Vice-Chairman of apa and Chairman of apa Regulation Committee, Chairman of Hangzhou Huayuan Pet Products Co., Ltd.
Xiang Xudong, Vice-Chairman of apa and Chairman of apa Channel Committee, General Manager, Sichuan Petzmall Internet Technology Co., Ltd.
Yan Jinsheng, Vice-Chairman of apa and Director of apa Beijing Branch, Chairman, FAVOR PETS
Li Wanbang,Executive Vice President,Runhe Supply Chain Group Co., Ltd.
Chen Hongfei, Board Member of apa, General Manager of Guangzhou J&H Trade Co., Ltd.
Qing Longzhu, Head of Pet Business, Pinduoduo

What to expect

Simultaneous Interpretation

The conference will come along English & Mandarin Chinese simultaneous interpretation. Other languages are available on request for groups (Korean, Japanese, etc). Contact us if you need to arrange additional language interpretation.


VNU Exhibitions Asia

Clement Wong