International Pet Industry Summit

International Pet Industry Summit

18 August 2020

The 10th International pet Industry Summit (IPIS) brings pet industry leaders from Asia and overseas to meet in a relaxing and business friendly atmosphere, one day before the opening of the tradeshow Pet Fair Asia. Built around top level presentations by confirmed professionals from various industries, the conference accompanies the profound changes taking place in China and Asia for the Pet Industry, help suppliers and buyers to better identify each others’ needs, and make business happen.

Delegate Registration

opening june 2020


Early Bird (until August 8, 2020): RMB$1500  (About US$ 220)
After 9 August, 2020:                    RMB$1800  (About US$270)


Jumeirah Himalayas Hotel Shanghai

2019 Program


Registration and Welcome Coffee


Asia Pet Alliance Opening Speech
Mr. Hao Zhongli, Chairman, Yantai China Pet Foods
Chairman, Asia Pet Alliance


Organiser Speech
Mr. David Zhong, President & CEO, VNU Exhibitions Asia
Chairman of Executive Committee & Vice-Chairman, Asia Pet Alliance


Sponsor Speech
Mr. Chen Guowei , General Manager, LEGENDSANDY


Keynote丨World Trends
United States Pet Market Trend Research Report
Mr. Jim Boschee, World Pet Association Former Chairman,Board Member


Keynote丨International Retail Big Box
My dream was to have 20 shops
From shop concept to industry leader
Torsten Toeller, Founder & CEO, Fressnapf Holding SE


Panel Discussion – Trends in the global pet industry  
Ms. Cai Danfeng, Bi-lingual financial moderator, Founder of Trend Media and new media platform Feng Circle
Mr. Jim Boschee, WPA Former Chairman,Board Member
Mr. Chen Zhenbiao, APA Vice Chairman| PetPal President
Ms. Stephanie Girard, CEO, PIJAC Canada
Mr. Torsten Toeller, Founder & CEO, Fressnapf Holding SE


Asia Pet Alliance: a community linking Pet Industry of China, Asia and the world
Mr. David Zhong, President & CEO, VNU Exhibitions Asia
Chairman of Executive Committee & Vice-Chairman, Asia Pet Alliance


Lunch Break


Keynote丨Exclusive Data Sharing
The Brand Upgrade and Sinking Strategy Report for the Pet Market
2019 China Pet Consumer Trends Release by Tmall
Mr. Mike Hu, President of FMCG Category, Tmall
Mr. Derek Deng, Partner, Bain


Keynote丨Cross Industry Sharing
How food delivery apps seized new business opportunities?
Mr. Lu Ruihao, Co-founder and chief marketing officer, The leading restaurant SaaS Meiweibuyongdeng


Coffee Break


Keynote丨Cross Industry Sharing
Welcome to the Influencers Factory – Understand the KOL industry
Ms. Zhao Duanduan, Marketing Vice President of Onion Group, President of Onion University


Panel Discussion – The next three years in China pet industry
Mr. Benny Hao, APA board member | Shanghai Favour Business General Manager
Mr. Hao Zhongli, APA Chairman | Yantai China Pet Foods Chairman
Mr. George Zhang, APA Vice-President | New Ruipeng Pet Healthcare Group Vice-president
Mr. Luke Qin, APA board member | Gambol Pet Group President
Mr. Shang Yaoting, APA board member | Jiapets President
Mr. Hu Hua, APA board member | HuaYuan Pet Products Founder & President
Mr. Cheng Gang, APA board member| U-PLAY Founder and Board Chairman
Ms. Brandy Niu, APA board member| President, Mars Pet Nutrtion China

What to expect

Simultaneous Interpretation

The conference will come along English & Mandarin Chinese simultaneous interpretation. Other languages are available on request for groups (Korean, Japanese, etc). Contact us before August 10th to arrange additional language interpretation.


VNU Exhibitions Asia

Yannick Verry (English) , 
Phone: +86 21 6195 6016 | Email:

Yama Zhu (Chinese),
Phone: +86 21 6195 3588 |  Email: