Reasons for exhibiting
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- The largest exhibition for pet supplies globally.
- Integrated B2B trade (3 days) + B2C branding (2 days).
- Over 22 years of expertise in the pet industry.
- Database quality and network density with no equivalent in Asia.
...at the heart of a fast growing market
- Chinese and Asia markets are the fastest growing worldwide.
- Shanghai is the perfect gateway to access China market.
- More than US$25 billion market volume in 2019.
- 13% CAGR growth expected (2019-2024).
- Exhibitors Testimonials -

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In 2019, the show was just gigantic! We met number of potential buyers and we believe there’s more opportunities ahead so we will be here again next year.

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A lot of people stopped at our stand, showing great interest in our products. Pet Fair Asia perfectly shows how fast pet markets in Asia are developing. A must-attend for our brand.

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We are exhibiting for the 3rd year. Every time I come back to the show, I am shocked with the growth speed and impressed by the development of this industry in the region.

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We’ve been exhibiting for the past 6 years. Pet Fair Asia is the place where we best see how fast our industry is evolving, setting standards and new trends.
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Fish4Dogs has exhibited at Pet Fair Asia for many years. It's an excellent window for both China and the wider Asia-Pacific markets because we have good products and great distributors.

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This giant show is great for us because there are a lot of international companies exhibiting and strong interest for foreign brands. We will definitely continue to exhibit.

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I have been participating in Pet Fair Asia since 2010. It's been growing even since: This show is really like no other : Participants in the Korea pavilion always get incredible results from day one.

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This is our 3rd participation at Pet Fair Asia. We increased the size of our stand to display more NZ brands. The show helps us build brand awareness, create good quality leads and network with valuable industry contacts.

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Pet Fair Asia is very professionally presented, with a really strong attendance from China retail trade and other Asian buyers. It provides Ziwi Peak with an excellent opportunity to showcase our unique brand and engage with our partners.
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Access key Asian markets
- Reach buyers from whole Asia under one roof.
- 80% overseas buyers from Asia-Pacific and South Asia.
- Consolidate business contacts (91% visitors returning every year).
- 100% chinese distributors are exhibiting - the best way to be noticed.
Meet Decision Makers
- 68,184 professionals (85.23%) with purchasing needs.
- 75.9% visitors made purchasing decision on-site.
- High level conferences gathering the C-level leaders from the global pet industry.
- Meet hand-picked hosted buyers.