Pet Fair Asia’s success goes through the roof

September 9, 2019 – Shanghai, China

The 22nd edition of Pet Fair Asia, organised by VNU Exhibitions Asia, successfully took place in Shanghai on August 21-25, 2019. With 14 halls covering a surface of 185.000sqm (+45% / 2018), the exhibition hosted 1,591 exhibitors and welcomed 67,163 professionals from 42 countries and regions, affirming its central role in the global pet industry.

Registration desk at Pet Fair Asia 2019

Pet Fair Asia confirmed its international influence with 8,656 visitors from overseas and a dramatic increase of buyers from South-East Asia, particularly from Thailand, Indonesia, Philippines, Malaysia and Vietnam. Professionals from these new markets added up to traditionally important groups of visitors from South Korea, Japan and large buyers from Western markets.

Foreign exhibitors at the show reached new heights, particularly in pet food, snacks and pet food technologies. The organiser also noticed a sharp increase of new local Chinese brands showcasing innovative products, a strong shift from pure manufacturing to “brand” logic.

Organised in product sectors, the show covered an extended range of the industry supply chain: 4 halls for pet food, 2 halls for treats, 1 hall for pet food technologies and pet food suppliers, 1 hall for small pets, reptiles and aquatics products, 1 hall exclusively for cat products, 3 halls for toys, accessories and garments, 1 hall for veterinary products and pharmaceutical companies, and 1 hall for smart products and wearable technologies.

The exhibition was host of multiple products launch in world premiere, strategic internal meetings from multinational groups (Nestle, Royal Canin) and daily opportunities to learn and network with peers from all over the world. 

Concurrent events

The 9th International Pet Industry Summit / Asia Pet Conference took place the day before the show. This edition broke all records, gathering almost 1,200 delegates who were able to access exclusive insight into the latest trends in Chinese market and exchange with international opinion leaders.

The 8th Petfood Forum China provided attendees with in-depth insight into new pet food regulations to enter the Chinese market, latest trends in palatability, food safety best practices, market opportunities and more.

Countless additional events and seminars took place during the show: 6th Annual Meeting for Pet Hospital Management, 4th Pet Fashion Show, 12th Shanghai Veterinary Conference, CKU Grooming Competitions and Lectures, Animal Welfare Seminars, “Pro Plan” CKU All-Breed National Champion Dog Show, “Royal Canin” ICE Cat Show, “Wanpy” CKU Diving Competition, “Navarch” Dog Olympics, Veterinary Camps for kids, etc.

Launch of the Asia Pet Alliance

On August 20, 2019, industry leading companies in Asia have announced the launch of the Asia Pet Alliance (APA), with the support of Pet Fair Asia organiser. As the first trade organisation in Asia dedicated to the pet industry, APA is set to encourage exchange between pet industry communities and organisations in China, Asia and the rest of the world, support the interests of pet product manufacturers and importers, develop responsible pet ownership and assist with regulatory matters.  

Launch of Pet Fair South-East Asia

The organiser also announced the launch of Pet Fair South-East Asia (SEA), a new event to take place in Bangkok, Thailand, on 14-16 October 2020. Pet Fair SEA will serve a region in rapid development, host of 650 million inhabitants, with a middle class driving growth in the pet industry.

It will be a B2B event developed with major launch partners, and will propose an upgraded business experience with pre-arranged meetings, hosted buyer program and world-class content.

The 23rd Pet Fair Asia will come back on 19-23 August 2020. 2,000 exhibitors are expected to spread over the entire venue (17 halls, 210,000m2). 

Information & Booth Reservation: Mr. Yannick Verry  +86 15800877469

2020 Events

Pet Fair Beijing – 21-23 February 2020

Pet Fair Chengdu – 9-12 April 2020

Pet Fair South China (Guangzhou) – 15-17 May 2020

Pet Fair Asia (Shanghai) – 19-23 August 2020

Pet Fair South-East Asia (Bangkok) – 14-16 October 2020