InnovAction New products showcase

InnovAction is a new-product promotion program launched in 2013 at Pet Fair Asia, enhancing the visibility of new products among trade visitors and consumers, online and on-site.

InnovAction is a powerful & comprehensive marketing tool, boosting new products visibility before, during and after their presentation at Pet Fair Asia.

This year, InnovAction will be upgraded again to demonstrate the newest product and technology of the industry through multiple means of communication. While providing professionals with the most valuable first-hand market information, this activity will also make Pet Fair Asia a prime platform for the global annual release of new products.

Innovaction

– Pet Fair Asia website
– Phone app
– Social Networks

Voting system and lucky draw on Pet Fair Asia website and social networks, used by above 20,000 visitors before the show.

Your product will be launched on a dedicated Wechat page of Pet Fair Asia for easy access to product information, maximum promotion, easier voting by all subscribers. It’s the opportunity to get social media users talking about your new product and draw the attention of industry professionals. 

Innovaction programme

– Only a short selection of products makes it to on-site display center, located at the heart of the exhibition center. 
– No one can miss the products on display in the innovAction area.

– Dedicated InnovAction booklet distributed prior and during the show.
– New products are displayed in a central area with hands-on experience.
– Products displayed in InnovAction area draw 27% additional traffic to manufacturers’ booth.

Innovaction video

– An easy, fast and convenient way to capture visitors attention.  
– Help to deliver your new product message in the most effective way
– Video displayed on a large screen at the heart of the exhibition center.