Post-Show Review (2023)

Pet Fair Asia held successfully its 25th edition during August 16 to August 20 at the Shanghai New International Expo Centre (SNIEC). With 17 halls covering a surface of 250,000sqm, the exhibition hosted over 2,500 exhibitors who showcased more than 24,000 local and international brands of all the sectors in the pet business and welcomed 101,372 professionals from over 80 countries and regions. Opened to public in the last 2 days, the show was also visited by an overwhelming number of 352,169 end consumers. It welcomed attendees from all over the world and gave the international pet industry community the chance to meet again in world’s second largest market, after the 3-year halt due to closed borders.


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+5.8% / 2019

Trade Visitors


+38.6% / 2018


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Pet Fair Asia has been given a large amount of expectations by the pet industry from home and abroad in terms of exhibition scale, audience quality, industry connection, brand effect and other aspects. As the very first hyperscale event for the entire industry in the crucial stage of post-epidemic recovery, we have indeed exceeded expectations, comprehensively demonstrating the latest development and innovative practices of Chinese pet industry. Providing a fabulous platform for total presentation of the industry’s post-epidemic vitality, and gaining enormous approbation and recognition from exhibitors and visitors. This year’s edition marked the 25th anniversary of the show. Since its birth in 1997, Pet Fair Asia has witnessed and given its contribution to the rising of the Chinese pet industry.

The 17 expansive halls were categorized by distinct themes, with sections dedicated to pet supplies, pet food, and pet healthcare. Specialized zones for small pets, reptiles, and exotic pets, in particular, captivated significant attention from the general public. This comprehensive integration showcased the complete spectrum of the pet industry, solidifying the show’s status as a one-stop platform for trade and interaction in the international pet business. The show also hosted country pavilions from New Zealand, Japan, South Korea, Poland as well as the institutional presence of the USDA Agricultural Trade Office at the U.S. Consulate in Shanghai. “This was the first time for our office to exhibit at Pet Fair Asia” – said Lashonda McLeod Harper, Director of the Agricultural Trade Office. “I was thrilled to visit the show to witness China’s growing pet food industry and the great opportunities it presented for the U.S. pet food industry. I was also glad to see the abundant number of U.S. brands showcased. I hope to continue our partnership with Pet Fair Asia to expand awareness of U.S. pet food and to promote U.S. pet food products to China” – concluded Lashonda.

Among the notable highlights of this year’s edition was the presence of thousands of international participants from 80+ different countries. Despite challenges in travel, stemming primarily from lengthy visa application processes, the international community showcased remarkable loyalty and trust to the event. The organizer hosted various buyer delegations for each major segment, enabling participants to engage in diverse activities such as guided booth tours, visits to local pet shops and pet hospitals as well as various networking events. The international participants appreciated the efforts made by the organizer to assist their travel, create a foreign friendly environment, provide several types of hospitality services and show them a sincere and heartfelt welcome to China after these years.

South Korea ... 14.38%
Taiwan ... 13.61%
Malaysia ... 8.00%
Thailand ... 7.50%
Japan ...6.24%
Hong Kong...5.56%

The 12th International Pet Industry Summit took place the day before the show on 15 August 2023 since its first edition in 2011. This edition gathered again over 1,000 CEOs, senior executives, and industry decision-makers from across the globe to discuss the latest industry trends and future developments. Countless additional events and seminars comprehensively covered medical, supply chain, distribution, retail, and other sectors of the industry that took place during the show: Asia Pet Veterinary Conference (APVC), Asia Pet Food Summit, Asia Pet E-commerce Conference, Pet Asia Supply Conference, Pet Shop Asia, CKU Champion Dog Show, ICE Cat Show, CKU Dog Olympics, CKU Diving Competition, CKU Groomer Qualification Test, etc. With insights from over a hundred pet industry experts and leaders from China and abroad, discussions centered on the evolving landscape and global trends as well as envisioning the future of the pet industry in the post-pandemic era.

Information & Booth Reservation: 
Ms. Maria Duan   +86 18101828530

Pet Fair Network – Upcoming Events  

Pet Fair Asia – 21-25 August 2024

Pet Fair Beijing – 1-3 March 2024

Pet Fair South China – 29 November – 1 December 2024 

Pet Fair South-East Asia (Bangkok) – 30 October – 1 November 2024

China Pet Market

For additional data, check our China pet market page.